documentation and a login
Public docs, a demo account, or a recorded sales call. The writer reads these before drafting a word.
01Contact · Menlo Park, CA
the studio line rings at eleven, and someone with a pencil answers.
The studio at 1265 Santa Cruz Ave. opens Monday through Thursday at eleven in the morning and closes Friday at one. Calls are taken by an editor, not a switchboard. Email is read the same day and answered within one working day, inside those hours.
- Telephone(650) 619-8299Mon–Thu 11am–6pm · Fri to 1pm
- Correspondencestudio@fennelanvil.comAnswered within one working day
- The bench1265 Santa Cruz Ave.
Menlo Park, CA 94025Visits by appointment
02The written brief
tell us the product and the quarter
A brief of a few sentences is enough to quote a sprint. State what the software does, who buys it, and the date by which content must be live. We return a fixed fee in writing.
- i.What the product does and for whom, in two sentences.
- ii.The pages that exist today: blog, comparison, landing.
- iii.The quarter in which the first article must be live. Sprints begin the first Monday of each month.
send a brief
03The studio
hours kept, and a door on santa cruz avenue
Studio hours
| Monday–Thursday | 11am–6pm |
|---|---|
| Friday | 11am–1pm |
| Saturday–Sunday | Closed |
Calls and visits fall within these hours. Messages left overnight are answered the next working day.
1265 Santa Cruz Ave.
Menlo Park, CA 94025 Plot the route to the bench →
Menlo Park, CA 94025 Plot the route to the bench →
04Before the first call
three things to set on the table
The first conversation runs about forty minutes. It is shorter and more useful when these are within reach.
the questions they ask
Three queries your customers type, or three objections your sales team hears each week. They seed the keyword map.
a quarter and a budget line
Sprints are $7,380; the brief is $1,480; the full set is $10,260. Name the quarter and we confirm the fee in writing.